Paddy Power engages new ad agency

Online and land gambling group Paddy Power has awarded a major advertising creative contract worth GBP 20 million to the London agency Beattie McGuinness Bungay following a competitive pitching process.

BMB won the account over M&C Saatchi, Grey London, Enter and Fold7, according to a report in the marketing publication The Drum this week.

In a reference to Paddy Power’s frequently provocative advertising strategy, Trevor Beattie, BMB co-founder, said: “We’re delighted to be working with Paddy Power. It’s a marriage made in mischief.”

Crispin Porter & Bogusky previously held the account, having been appointed in 2011.

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