Inspired entered into its second high profile land-based virtual sports provision deal this week with the signing of a three-year extension to its partnership with Paddy Power for the supply of its virtual sports portfolio across the U.K. and Ireland.
Michael Ahearne, Director of Retail Product & Innovation, Paddy Power, commenting on the deal, said: “This exclusive deal is fantastic news for Paddy Power customers, we now have the ability to display more virtual sports action from Inspired than ever before. We’re confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there’s something for everyone.”