Paddy Power game show campaign

Irish bookmaker Paddy Power’s latest marketing initiative involves a game-show-style campaign for its mobile app “Roller Casino”.

The four-week campaign, fronted by Channel 4 game show host George Lamb, will invite consumers to take a flutter on a GBP 1 Million bet, the top prize up for grabs on a single spin of a roulette wheel.

Marketing Magazine reports that Facebook users are tasked to find at least 35 ‘hidden symbols’, in a high-definition zoom-and-search image to be eligible for entry.

From those successful entrants, the person who provides the most entertaining reason as to why they should be the one to place the GBP 1 million bet, will make the finale which will be broadcast live on Facebook.

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