Paddy Power reviews GBP6M creative account

Irish bookmaker Paddy Power is reviewing its arrangement with Big Al’s Creative Emporium in view of the fact that the agency has accepted a commission from its competitor Betfair.
The agency is responsible for the controversial Paddy Power “blind football” advert that featured a blind footballer kicking a cat.  The advert was the UK Advertising Standards Association’s most complained about advert in 2010.
Paddy Power’s marketing director Barni Evans and Adam Perrin the company’s brand director will oversee the review of the company’s creative account worth in the region of GBP 6 million.

Related and similar