Paddy Power takes the initiative on Facebook sports betting

Paddy Power plc announced Tuesday that it is introducing the first product to offer real money sports betting on Facebook.  The product will be beta launched in the next few weeks.

The in-house developed product, Paddy Power In-Play!, is being trialled as a Facebook app for desktop customers in the United Kingdom, which Facebook has chosen as the initial launch market for real money gambling on its platform.

The app will add social engagement to online betting, enabling customers to bet on a wide variety of sporting events through Facebook, while also giving them visibility of, and the opportunity to engage with, other users. Player participation will be subject to strict age verification checks.

Paddy Power In-Play! was created by Paddy Power’s Sofia-based games development team in collaboration with its product development team in Dublin.

Peter O’Donovan, managing director of Paddy Power Online said: “The launch of the first real money sports betting product on Facebook is testament to Paddy Power’s e-commerce and technology capabilities, as well as our international industry leadership position in social media. We are pleased to partner with Facebook on this pioneering work.”

Will Collins, head of social casino partnerships at Facebook said: “Given the popularity of sports betting in the UK, we’re delighted to be welcoming Paddy Power onto the Facebook gaming platform with an innovative gaming experience.”

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