Paddy Power inks B2B deal with Reta

Irish betting firm Paddy Power has clinched a B2B deal with Spanish retail and online operator Reta for the provision of a sports betting product via RetaBet.es.

Paddy Power recently extended similar partnerships with French operator Pari Mutuel Urbain, Canadian British Columbia Lottery Corporation and Slovakian firm Niké .

Commenting on the deal, Xabier Rodriguez-Maribona, chief executive officer at RETA Group said: “Our B2B partnership with Paddy is the next step to continue with our leadership in the Retail channel in Spain and will for sure put our fast growing online product in the top positions. RETA and its regional partners are the multichannel reference of the Spanish market and we are constantly willing to improve our offer to attract new clients and improve the return for our shareholders and partners”

“It’s very exciting to get to work with a dynamic and fast growing business like Reta,” added Cian Murphy, head of Paddy Power B2B services. “Xabier and his team have built a great business which is well positioned to be a market leader within Spain and we are delighted to get the chance to add to their success. We are confident that Spanish punters will benefit hugely from the range of events and markets that we can offer them.”

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