Paddy Power launch ‘You Beauty’ campaign

Paddy Power has launched an omni-channel campaign for the UK market running a new strapline ‘You Beauty’.

The campaign, developed by creative agency Lucky Generals, comprises two rather amusing TV ad’s titled Seasoned Race Goer and Turn Around Steward.

The campaign, which runs across print, TV, radio and social media, focuses on ‘Value and Product’, Campaign live reports.

“The intention of this campaign was to get back to our roots – be a bit sharp-witted, be a bit irreverent – hence a brand campaign,” Mark Singleton, marketing director for Paddy Power Betfair, told Campaign Live.

The ad’s can be accessed here:

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