Paddy Power launch interactive horse racing form

Irish bookmaker Paddy Power has teamed up with the Racing Post for the launch of its latest innovation inFormer.

inFormer is the name of the new interactive horse racing form guide from Paddy Power. It gives punters detailed horse form, official ratings, Racing Post ratings, pedigrees for UK and Irish Racing and betting options by clicking on the price and completing the PaddyPower.com betslip.

The guide also provides tips for each race from well-known industry tipsters, as well all the latest prices from PaddyPower.com.

In related news, the bookmaker launched an iPhone optimised version of its Games platform. The app includes a choice of over thirty games that include slots, table games and virtual sports streams.

“We’re really excited to release this great new app and are sure our customers will love how Paddy Power Games is now available natively on the iPhone,” said Isaac Ward, Paddy Power’s head of gaming. “At Paddy Power, we’re all about delivering entertainment and, with the widest range of real money casino games available on the move and in one convenient place, gamers are going to have a lot of fun with our Games app.”

Paddy Power recently launched its Vegas casino app for iOS devices carrying exclusive games from Viaden Gaming .