Paddy Power names marketing innovation director

Paddy Power has hired Sarah Ellis Davies as marketing innovations director reporting to chief marketing officer Gav Thompson who was appointed earlier this year.

Davies joins the gambling operator from Telephonica Global and O2/Telefonica Europe where she served in similar positions.

Together with Paddy Power’s in-house innovation team, Davies will look for new commercial opportunities using customer behaviour and product data as a base.  She will be tasked with executing marketing and brand strategies across new channels and technologies.

“Sarah has one of the brightest innovation brains out there,” commented Thompson. “By looking at new ideas from the customers’ perspective, we are confident that Sarah will help the team unlock some different and exciting opportunities for us”.

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