Paddy Power in News UK sponsorship

Paddy Power has been named as betting sponsor of News UK’s new online, tablet and smartphone apps for its The Sun, The Times and Sunday Times newspaper brands.

The Sun’s “Sun+ Goals” and the Times and The Sunday Times “The Goals” apps will feature online and mobile video Barclays Premier League content to which readers will have exclusive access.  Within those, Paddy Power will enjoy significant exposure and the opportunity to deliver targeted messaging and promotions around key games over a three-season period.

News UK Commercial’s managing director Paul Hayes said Paddy Power was selected as a sponsorship partner based on what the company brings to the package as a whole.

“We’re delighted to be the exclusive bookmaker partner across News UK’s Premier League Rights. Football plays a huge part in both of our businesses and it’s refreshing to work with a partner who shares our brand values so closely,” Paddy Power’s head of media, Tom Wyse, told The Drum marketing publication.

Related and similar