Paddy Power in new adverttising agency hires

Online and land gambling group Paddy Power will be relying on London-based agencies Chime Sports and WCRS to carry its often controversial advertising into the new year as the tenure of Lucky Generals draws to a close.

The account is believed to be worth around GBP 20 million – the budget back in 2015 when Lucky Generals took it over.

Lucky Generals retains the Betfair advertising account and thus remains involved in the overall group’s marketing activity

Related and similar