The Spanish-based Padel Pro Tour circuit will now be renamed the bwin Padel Pro Tour circuit as it attained a new title sponsor and official betting partner in online gaming operator bwin, this week.
The sponsorship of the paddle tennis tournaments will run for three seasons and includes the rights to the live-streaming of all matches.
Norbert Teufelberger, bwin, Co-CEO, said: “We are very proud to become partners of the Padel Pro Tour, a sport that is attaining more followers in Europe and the rest of the world. It’s fun to play and entertaining to watch.”
“In this our sixth season – it is great news to have bwin as a partner for this extraordinary spectacle that is professional paddle. We are convinced that the development of this agreement will contribute decisively to the growth of paddle tennis as a sport and its expansion in Europe,” said Ron Javier, Director General, Padel Pro Tour.
bwin adds the sponsorship to numerous others including primary sponsor of Real Madrid, partner and sponsor of the FIBA European Cup and World Cup basketball and MotoGP partner.