Pala Interactive to boost New Jersey marketing

Tribal online gambling operator Pala Interactive has announced that in an effort to boost player acquisition in its New Jersey operations it has hired the marketing services of BetGenius, a subsidiary of Genius Sports.

Pala operates PalaCasino, PalaBingoUSA and PalaPoker in the Garden State, partnering with Borgata but independently running its own websites and proprietary software and competing with the online activities of its licensed partners.

The digital marketing division of BetGenius has contracts with over 150 operators of regulated sportsbooks, lotteries, and online casinos.

Director Josh Linforth says that the company’s strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help Pala scale up its online presence in New Jersey.

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