Pariplay and iSoftBet in content agreement

Online gambling software and technology providers PariPlay and iSoftBet announced a partnership agreement Thursday that will see the two companies distributing each other’s games through their content aggregator networks – Fusion and Game Aggregation Platform respectively.

iSoftBet’s entire selection of online and mobile casino games will be available to operators integrated with Pariplay’s Fusion network. These games include iSoftBet’s branded online slots based on hit TV shows and Hollywood movies, such as 24, Beverly Hills 90210, Basic Instinct, Rambo, and The Warriors, along with the recently launched title Platoon Wild.

Pariplay’s portfolio of more than 100 branded and proprietary online slots, instant win and scratch card games are a key element in the partnership and will be available to operators through iSoftBet’s network. The company’s branded slots such as Atari Black Widow, The Three Stooges: Disorder in the Court, and Las Cucas Locas, as well as instant-win games like Atari Asteroids, Tiki Madness, and Arctic Madness will be covered in the partnership, which will also include Pariplay online scratch cards Star Raiders, and Zodiac Fortune.

“Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and international markets,” said Adrian Bailey, General Manager at Pariplay Ltd. “At the same time, iSoftBet’s content will expand and diversify our own content network.”

Michael Probert, head of business development at iSoftBet said that the two companies share a vision of providing operators with quality technology and product enhancements that meet their requirements.

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