PERFORM acquires Sportal GmbH

Digital sports content distributor PERFORM has announced its acquisition of German sports media company Sportal GmbH from a group of private investors for an undisclosed consideration.

Sportal owns Sportal.de, a popular sports portal in the German market and also provides a range of content, production and technology services for clients such as Spiegel, Süddeutsche, RTL/sport.de, Motain and Sportal Media gruppe Switzerland.

According to a company statement, the business reported revenues of Euro 1.4 million in the year to 31 December 2011 and carries gross assets at 31 December 2011 of Euro 0.4 million.

PERFORM has increased its presence in the German market with the acquisition following its Spox.com and medisports purchases at the end of last year .

Sportal.de has an average of 800 000 unique sports fans visiting the site every month and will be integrated into the mediasports advertising network which includes sites such as Spox.com, Goal.com, Comunio.de, Kicktipp.de and Formel1.de, taking its reach to over 8 million unique sports fans every month said a company spokesperson.

Perform’s Joint-chief executive officer, Oliver Slipper said: “This is another positive acquisition for Perform. We are very committed to the German market and see some great opportunities in what is one of the largest digital economies in Europe.

“Sportal has a heritage of providing great content to German fans and the acquisition takes us a step closer to consolidating our position as the leading digital sports advertising platform in market.”

In March last year the company announced the acquisition of an additional 11 percent interest bringing to 88 percent in Sportal Australia Pty Ltd.