Perform expands relationship with Fresh8 Gaming

Digital sports media group Perform Group will launch sports betting ad technology from Fresh8 Gaming across its media portfolio.

Fresh8 Gaming’s platform is targeted specifically at the sports betting industry and allows advertising to be personalised, relevant, transactional and, ultimately, betable.

Its operator and publisher partners include Bet365, Unibet, SkyBet and Marca Apuestas, as well as Sky Sports, The Football League and Goal.com.

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