PERFORM launch new odds service

Digital sports content provider Perform Group, in partnership with William Hill, Sporting Solutions and Wettbuero as first sign-up’s, has launched the RunningBall Odds Store, a new service providing operators a range of in-play odds from multiple providers through one unified API.

The proprietary software was created by RunningBall a company acquired by Perform Group for GBP 95 million back in 2012.

The solution offers bookmakers choice and flexibility in choosing live odds from quality odds providers through one integration, Shane Gannon, head of trading solutions for Perform Group explained.

“For smaller to medium sized operators, there is limited flexibility in the in-play price market, and we will be providing a unique service as we continue to drive innovative new products to the betting industry.”

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