PERFORM in Lega Serie sports media deal

Digital sports media group PERFORM has inked a three-year deal with the Italian Lega Serie A to distribute the official Serie A TIM channel across digital platforms.

The agreement covers the distribution of official Lega Serie A match content through ePlayer, PERFORM’s sports VOD broadcast platform, that is embedded into the sites of major Italian newspapers.

An official Lega Serie A YouTube channel dedicated to broadcasting match highlights and a series of special clips of the best goals and action will launch on youtube.com/legaseriea.

Maurizio Beretta, Presidente della Lega Serie A, commented: “We are excited to renew this partnership with PERFORM and welcome YouTube as a distribution partner. Italian football fans are spending more time consuming content online and this partnership ensures that fans can catch up with all the best match action and news on the official Lega Serie A channel.”

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