PERFORM partners with Indian internet media firm

Digital sports media company PERFORM  has partnered with Indian internet media firm Times Internet Limited (IndiaTimes) to connect Indian football fans with England’s Barclays Premier League.
The partnership will see highlights of the Barclays Premier League appear across both the online and mobile portals of Times Internet Limited.
Website clips will be delivered across Indiatimes portals as well as via PERFORM’s embeddable sports VOD platform ePlayer, with the advertising inventory being sold by both parties.
Clips and related content will be available on the Indiatimes 58888 mobile site exclusively, as well as via a range of Indiatimes branded mobile portals on telecom partners within India.
A company spokesperson revealed that Times Internet reached over 24 million and its mobile site 25 million unique users in August 2011 alone.
Rishi Khiani, CEO, Times Internet Limited, commented: “Given the growing popularity of football, especially England’s Barclays Premier League, in India, this is a strategic content partnership for us. Couple this with the growth of fans accessing sport via connected devices and our reach in the Indian market, we are poised to capitalize on these trends whilst simultaneously providing our readers and advertising partners with exciting new sport content.”
Oliver Slipper, Joint-CEO of PERFORM added: “The Indian market provides a hugely exciting opportunity and we are delighted to be partnering with such an influential publisher. As we are seeing in other markets, as networks improve and devices become more widely adopted, accessing sport video becomes the norm and with this comes commercialization opportunities which we are well placed to take advantage of.”

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