PERFORM and the Premier League extend partnership

Digital sports media firm PERFORM has extended its sales partnership with the Premier League giving PERFORM exclusive responsibility for global advertising sales on the Premier League’s official website.

PERFORM additionally produces and distributes ‘near live’ match video highlights and features for the Premier League, a partnership which has been in force since 2007.

The agreement authorises PERFORM’s Media Sales Team to attract and manage major advertisers across premierleague.com, a site that attracts 12 million unique users per month, with 325 million pages viewed and 4.4 million unique users who access using their mobile devices.

Premier League Director of Sales and Marketing, Richard Masters, said: “Since PERFORM assumed responsibility for media sales across the Premier League’s official website, the company has demonstrated its ability to attract the most relevant major brands as advertisers and enabled us to meet our objectives. We look forward to further success together over the next three years.”

“With all eyes on football ahead of the World Cup in June, we are delighted to extend our partnership with the Premier League to provide advertisers with a number of engagement opportunities that enable them to reach a highly specific demographic of fans of the English game,” added Jamie Wilson, Managing Director for Sales in the UK and Northern Europe at PERFORM.

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