Pinnacle sign up for Yggdrasil content

Veteran operator Pinnacle has signed up for the  integration of Yggdrasil Gaming content and a range of promotional tools to boost retention and engagement.

“In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years,” said Fredrik Elmqvist, CEO at Yggdrasil. “It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.

“This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.”

Paris Smith, CEO at Pinnacle, added: “In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.

“Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”

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