Pinnacle Sports appoints marketing exec

Experienced marketing man Harry Lang has been appointed by Pinnacle Sports as marketing director.

Lang previously served as interim head of digital marketing for Rank Group’s Mecca Bingo business prior to which he was head of games marketing for casino and bingo at bwin.party digital entertainment.

He has also worked with WMS Gaming as their principal brand experience strategist and digital marketing agency McBoom as a group account director.

In his new role, he will be responsible for marketing activity across sports and casino in western hemisphere markets.

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