Play’n Go acquires gaming provider PGS

Omni-channel slots developer Play’n GO has announced its acquisition of gaming supplier Proactive Gaming Scandinavia AB, which it says will expand its range of products. The company did not disclose the consideration paid for the asset.

The purchase sees Play’n GO follow its strategic growth plan by adding a company which can provide additional gaming products and verticals, with the aim of appealing to operators in regulated markets looking for a diverse gaming solution, while also as benefitting from the synergies generated.

Play’n GO will leverage Proactive Gaming’s expertise in the number games sector, as well as Keno, digital scratch cards and integrated minigames, thye company revealed in a statement Thursday.

Significantly, Play’n GO will also be able to offer poker for the first time, utilising Proactive’s existing framework and strong history in the vertical, while also adding its bingo knowhow to Play’n GO’s existing expertise in the area.

A key draw of the acquisition was for Play’n GO to incorporate Proactive’s experienced technical team which has been the driving force behind its success in recent years.

Proactive Gaming’s existing customer contracts, with the likes of regulated operators PAF and Idrottens Bingo, will continue under the new ownership.

Johan Törnqvist, CEO of Play’n GO, said: “This acquisition of Proactive Gaming will allow us to enter new verticals and build on our existing customer base. Proactive Gaming share our omni-channel outlook and development expertise, which we believe will ensure a smooth transition into our brand as we enter 2018.”

Pål Burman, for Proactive Gaming, said: “Although in different gaming verticals, we have the same high standards when it comes to new product development and this will help us grow more than the sum of our parts in the coming years.”

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