PlayScreen opts for CashBet platform

The mobile gambling platform provider CashBet has inked a games supply deal with US developer PlayScreen, which will provide iOS compatible mobile games though its real-money mobile casino app Casino Cash.

Starting this week, players in the UK App Store can now install Casino Cash on their Apple mobile devices, and engage in real-money gaming via CashBet. Casino Cash features 17 casino games, including slots, bingo, roulette, and scratch cards.

John Byrne, CEO of PlayScreen, said in a statement Thursday: “Casino Cash has already been a success with fans – having achieved #1 Casino app ranking status in the UK App Store. As such, we needed a more streamlined platform for managing real-money gaming operations as well as optimizing our marketing spend and traffic. We believe CashBet is the right solution to help us scale and grow.”

The deal with PlayScreen coincides with the launch of the latest version of the Cashbet platform which includes a host of new features and updates around campaign management, email marketing, and Apple Push notifications.

CashBet has also announced the completion of its full-featured Blackjack RGS server with a wide variety of game variants for developers to leverage across blackjack apps.

Mike Reaves, CEO and co-founder of CashBet, said: “PlayScreen is a key partner for us at CashBet, and we’re thrilled to see the Casino Cash app go live on our platform today. We are continually expanding our platform to offer marketing and operational support for companies like PlayScreen, to help them achieve market growth.”

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