Playtech adopts iovation technology

Playtech has partnered iovation for the integration of its FraudForce device fingerprinting technology.

FraudForce is being made available through the Playtech Open Platform (POP) as part of Playtech’s policy to expand its operator toolset through selected strategic agreements, alongside its own internal research and development.

Powered by a Global Device Intelligence Platform, FraudForce focuses on the device rather than the user to detect fraudulent activity and identify hidden links between devices and suspicious accounts and identify familiar devices.

Access to FraudForce via IMS will empower operators to make real-time, automated decisions on any device they feel may pose a risk.

Playtech operators will be able to leverage iovation’s international network of four thousand fraud analysts who see up to 30 million transactions and stop 300,000 attempts at fraud each day.

Shimon Akad, Chief Operating Officer, Playtech, said: “Everyone at Playtech is delighted to be working with Iovation to bring FraudForce to our licensees. IMS is already the most comprehensive player management platform in the industry, but with the Playtech Open Platform, we can enhance its capabilities even further.

‘We are passionate about equipping our operators with world-class fraud prevention tools, and our partnership with Iovation is a key part of our strategy to deliver this. FraudForce is a powerful weapon in the war on cybercrime in online gambling, with its integration into IMS providing a seamless boost to the arsenal of our licensees.”

“We’re excited that Playtech is joining forces with iovation to make the Internet a safer and less complicated place for its licensees,” added Ed Wu, VP of Global Partnerships at iovation. “Our partnership strengthens the ability to spot risks and remediate fraud threats. It’s a fantastic feeling to be able to work together to give users an extra level of confidence.”

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