Playtech BGT Sports adds new feature to BetTracker app

Playtech BGT Sports (PBS), a supplier of Self-Service Betting Terminals (SSBTs), has enhanced its popular BetTracker app with the integration of Build-A-Bet.

Bet Tracker allows retail customers to place bets on SSBTs, then track their progress on mobile devices away from the shop, cashing out on the live action if they so choose.

With the new Build-A-Bet feature they will now be able to compile and save selections into a betting slip on their device away from the shop for later placement at the terminal via a unique QR code.

John Pettit, PBS’s UK, Ireland, Asia and Australia managing director, said: “Bet Tracker is helping to change the face of retail betting. It already has a large following among customers of our partners, and the ‘anytime, anywhere’ tool will further boost customer engagement and loyalty for both big and small retail operators.

“The addition of Build-A-Bet will make it even easier for customers to place bets at their own convenience and will be a popular addition for those who want the convenience of mobile combined with a physical retail experience.

“Bet placement will now be much quicker and more efficient, enabling more transactions and less bet processing time at the terminal.”

Operators are able to add their own branding within the BetTracker product and there are options for Build-A-Bet to be integrated into their own app.

Bet Tracker was introduced by PBS 18 months ago across both iPhone and Android and has experienced impressive growth and an incremental increase in transferred bets each week.

Related and similar