Playtech BGT sports launch gamification product

Omni-channel sports betting technology supplier, Playtech BGT Sports (PBS) is launching a new real-time gamification product “Level Up”, built, managed and powered by Captain Up, the online loyalty and gamification platform.

PBS will begin offering timed challenges, daily rewards, missions, trophies and more through “Level Up” with the aim of enriching the sportsbook user experience.

Eoin Redmond, Sportsbook Product Director, PBS:

“Playtech “Level Up” is the first fully integrated gamification product available to the industry. It works seamlessly with all Playtech products encouraging usage across both Sportsbook and Casino products.

“Powered by Captain Up,  the product has challenges tailored to match any Sportsbook user’s preference. “Level Up” educates customers on new features and helps to build brand loyalty in a competitive landscape.”

Uri Admon, CEO, Captain Up:

“Adding an extra buzz to the sport betting experience has been a challenge and a pleasure. By giving real time feedback to the player we are now able to reward any action, to notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results. Together, we are taking sports betting to a new level.“

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