Playtech claims world’s largest live dealer casino studios

The Playtech live dealer move to what the company claims is the world’s largest Live Casino studio began in mid-2016 with the acquisition of a prime 8,500 square metre capacity site built on top of the city’s fortified 16th century walls in the heart of Riga Old Town.

Intensive work immediately began on converting the site into a thoroughly modern and technologically advanced Live Casino studio. The magnitude of the task was made greater as the core studio had to simultaneously maintain existing operations while the new site was developed, built and gradually opened using a phased approach.

The first dedicated room was finished in early 2017 with Sky Casino migrating its operation to the new site and switching on its re-developed offering in April. The remaining licensees with dedicated offerings have migrated and were fully operational in the following 12 weeks. These include, among others, bet365, Coral, Ladbrokes and Paddy Power-Betfair.

Each dedicated offering has been redeveloped and redesigned in line with each licensees’ specific requirements as well as to ensure their operations are future proofed.

Since opening, Playtech’s dedicated rooms have reportedly witnessed a significant increase in players who have rapidly adopted the new, dedicated Live experiences, while licensees have given positive feedback on the new offering and the potential for further growth.

Shimon Akad, COO, Playtech, said in a statement Thursday that the new facility was testament to the company’s absolute commitment to the Live Casino sector, adding:

“From making one of our largest ever investments and redeveloping this site into the world’s largest Live Casino studio, to completing the largest Live customer migration ever seen, it’s been an exhilarating, non-stop journey and there is much more to come.

“Licensees and potential new operators visiting the new and innovative studio have been blown away at the operation we have here now. They have been so excited to see the progress we’ve made in creating unique dedicated experiences and word is spreading fast to other operators in the market.

“Getting to this stage so quickly and without any issues is due to the enormous dedication of the team. I’d like to thank everyone who has contributed to this project for achieving what is, without a doubt, the world’s most cutting-edge, best-performing, next generation Live studio,” Akad concluded.

The Riga facility reportedly boasts hundreds of cameras relaying images from hundreds of custom-made tables and gaming areas, an advanced control and monitoring centre and large-scale dealer campus used to train and develop Playtech Live’s staff.

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