Playtech COO takes on retail CEO position

Playtech chief operating officer, Shay Segev, has been appointed chief executive officer of Playtech Retail.

Segev joined Playtech in 2006 as chief operating officer of Videobet and was appointed to serve as chief operating officer of Playtech in 2011.

Playtech’s retail offer is built on its Videobet subsidiary’s technology and which the company says will be used to establish a connection between retail and online operations while connecting sports betting and lottery products to local betting shops as it streams the same online content through Playtech’s other platforms such as web and mobile.

“I am delighted to lead Playtech’s Retail arm through its next strategic phase of combining our retail and online offering,” Segev commented. “The forthcoming years promise to be of great strategic and operational importance, as we embark on many initiatives to create a full turnkey solution that will allow retail businesses to transition into the digital world. Through our technology and the acquisition of Intelligent Gaming, we will enable our clients to enjoy a single ecosystem that will help them to maximise business performance across their entire offering.”

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