Playtech deals with Captain Up

Playtech licensees will enhance their real-time engagement and retention capabilities following the signing of a strategic partnership between Playtech and Captain Up.

As a Playtech Certified Partner, Captain Up will integrate its platform within Playtech’s IMS player management system enabling licensees to create further loyalty through the use of gamification, in game communication, social and analysis tools.

“This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics,” Shimon Akad, chief operating officer for Playtech, said. “We have known about Captain Up for some time and we’re very pleased to be working together.”

Captain Up lists Ladbrokes Coral, 888, Costa Bingo, Dragonfish and Mr Green amongst its clients.

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