Playtech establishes new BGT Sports division

Gambling services supplier Playtech has appointed Austrian entrepreneur and founder of BGT, Dr. Armin Sageder, as chief executive officer of its newly established division, Playtech BGT Sports.

Playtech Sports companies BGT, Geneity, Mobenga, Unilogic and the company’s internal Sports Trading team have been brought together under the new business division.

Sageder, reporting directly to Playtech’s chief executive officer Mor Weizer, will assume responsibility for all Playtech BGT Sports’ business and customer relations. He will establish and lead a team to manage the division which comprises around 600 employees based in Nicosia, Malmö, Vienna, London, Bremen and Sofia.

According to a company statement, Playtech BGT Sports will provide a one-stop-shop betting offering based on Playtech’s Omni-channel platform technology.

The platform will provide customers with a seamless betting experience across all channels and devices including over-the-counter, Self-Service Betting Terminals (SSBTs), online and mobile.

In addition, the new division will cater for differentiated sports betting solutions for both anonymous and registered customers across retail and digital channels, the company said.

“I am delighted that Armin has accepted this role and I strongly believe he is the best person to take our sports offering to the next level together with the talent we have internally,” Weizer said.

“Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as well as a series of unique Omni-channel solutions that we believe will continue to revolutionize retail and online betting businesses alike.”

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