Playtech extends exclusive partnership with Betfred until 2024
News on 4 Mar 2020
News on 4 Mar 2020
Playtech, the world’s leading gambling technology company, has announced the extension of its long-term partnership with major operator Betfred for another four years.
The agreement will see Playtech extend its collaboration with long-term partner Betfred – providing Casino, Live Casino, Bingo and Poker services and content on an exclusive basis in the UK.
The extension of Betfred’s partnership with Playtech marks a new stage in a long and successful relationship dating back over a decade. The new deal also includes the extension of Betfred’s dedicated Live Casino space, unveiled in 2018 at Playtech’s flagship facility in Riga and designed to fully reflect the look and feel of the company’s distinctive branding.
Shimon Akad, Chief Operating Officer at Playtech, comments: “We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals. Betfred’s decision to invest in an exclusive Live Casino space in 2018 was a significant step in developing our working relationship, and has seen Betfred develop a highly compelling Live offering. We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology”.
Rakesh Chablani, Managing Director at Betfred, adds: “Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business. We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued development of our dedicated Live Casino space, plus an unparalleled selection of Casino, Bingo and Poker content, will allow us to do exactly that.”
