Gala Leisure has agreed a deal with Playtech for the provision of a bingo and casino platform along with content on an exclusive basis.
The omni-channel deal sees Playtech power Gala’s rebrand to Buzz Bingo and an expansion in both online and club sectors.
The deal includes access to all Playtech’s bingo and slot games on handheld Electronic Bingo Terminals in Buzz Bingo clubs.
Playtech One’s omni-channel solution is expected to be available across all channels in 2019, enabling Buzz Bingo customers to use their single wallet not only for online and in-venue play, but also for food and drinks.
Shimon Akad, COO, Playtech, said: “We are delighted to announce this new strategic partnership with the UK’s market leader in bingo.
“We are very excited to be partnering with Gala Leisure and its new Buzz Bingo brand.”