Playtech launch content aggregation technology

Playtech has launched its enhanced Playtech Open Platform (POP), new content aggregation technology which is integrated with its data driven IMS platform and enables POP customers to access benefits of the Playtech Engagement Centre.

Playtech has also connected the open platform with its new content discovery system Marketplace which it says will ultimately change the way the industry discovers, configures and accesses gaming content.

POP is designed to simplify third-party content aggregation on a single platform offering operators access to a growing library of suppliers that includes IGT, Red Tiger Gaming and Blueprint Gaming.

Playtech now offers a broader content aggregation and discovery ecosystem comprising Marketplace, a platform for content discovery; GPAS, a range of unique content design and development tools for developers; and POP.

Shimon Akad, COO, Playtech, said: “Playtech’s technology continues to serve as the architecture of the betting and gaming industry for operators and content providers. POP will cement Playtech’s status as the platform and technology provider of choice in the industry by bringing unparalleled access and integration capabilities to users. Combined with Marketplace and GPAS, we are looking at the future of content creation & discovery for the industry.”

POP is also integrated with Playtech’s IMS player management platform, providing operators access to marketing, operational support, advisory and CRM services.

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