Playtech in Spanish partnership

In a follow-up to a multi-year betting and gaming agreement with Spain’s leading sports media brand Marca, online gambling software provider Playtech has launched a managed online and mobile sportsbook offering for the Spanish company.

The MARCAapuestas.es launch follows a long-term agreement signed between MARCA owners Unidad Editorial and Playtech to manage the online and mobile sports and gaming operation for its flagship sports media brand.

The exclusive, multi-year, fully-managed online and mobile software and services deal has seen Playtech successfully migrate existing MARCA players from the previous legacy offering to its platform, delivering a new MARCA online sportsbook, table games and casino, with newly enhanced live casino and progressive and slot titles due to launch in the coming months.

MARCA was founded in 1938 and is Spain’s most read daily print and online newspaper with a daily audience of more than 2.5 million.

Shimon Akad, COO, Playtech, said: “Our proven success of delivering leading media brands in regulated markets with a complete sports and gaming offering has enabled us to extend our reach and we’re delighted to be working with MARCA.”

Elicia Martinez, business development manager, Unidad Editorial, said: “The Spanish market is rapidly maturing and we’re confident Playtech will be able to deliver the sophisticated and highly engaging offering our readers want.”

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