Playtech subsidiary’s BetTracker brings online innovation to the betting shop

Playtech BGT Sports has issued a statement advising that the company is set to launch its innovative BetTracker product, an app that allows punters to transfer their sports bets to their mobile devices after placing them in-shop.

Gamblers are then able to watch their bets progress and when appropriate cash them out on the system, which sits on the same platform as the BGT terminals commonly-found in bookmakers throughout the UK and Ireland.

John Pettit, Playtech BGT Sports md for the UK and Australia, said in the statement:

“We’re pleased to introduce BetTracker, a revolutionary product which will provide a real boost to the retail sector, improve the user experience, and increase operator revenues.

“We appreciate that some shop customers prefer anonymity and don’t want online accounts. Others like the sociability their local bookie offers. This solution caters for both, bringing the technology that is now routine online into retail estates for the first time.”

The app is available on iOS and Android and boasts the convenience of online account management to players without an online account, allowing them to scan a ticket to the bespoke app and monitor its progress, wherever they happen to be.

The customer is then able to return to any of the operator’s retail outlets to receive their winnings in cash, having let their bet ride or opted to cash-out.

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