Playtech’s BGT Sports extends Boylesports deal

Playtech BGT Sports, which provides omni-channel sports betting solutions, has extended its Self Service Betting Terminals (SSBTs) agreement with Irish bookmaking firm BoyleSports for another four years.

As part of the deal, Playtech BGT Sports will supply an initial 325 terminals, taking the total number to over 600 across Boyle’s 220-strong estate with more to follow. The deployment of machines is expected to be completed by mid-April.

The majority of the machines are Playtech BGT Sports’ widescreen Storm terminals that come supplied with its proprietary sportsbook software.

Jenna Boyle, head of retail at BoyleSports said: “The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin.

“We wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition.”

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