Playtika set to acquire social gaming developer

Following reportedly lengthy negotiations, Caesars Interactive Entertainment’s social gaming subsidiary Playtika is about to close an acquisition deal with social games developer Pacific Interactive, perhaps best known for its popular social game House of Fun.

Founded in 2010, Playtika is believed to command a 15 percent market share in social gaming, and was itself acquired by Caesars in June 2013 .

The publication Social Casino Intelligence reports that the acquisition will substantially boost Playtika’s presence in the vertical, with Pacific bringing some 3.1 million monthly active users into its sphere of influence.

The Caesars group’s current MAU social gaming count, embracing Playtika’s popular Slotomania product, is around 6.5 million.

CIE recently expanded its social gaming sphere with the acquisition of Buffalo Studios’ Bingo Blitz – believed to be worth around $60-$90 million .

Recent Playtika advances have included the launch of its one-hundredth video slot, and social apps based on the World Series of Poker.