B2B games platform Playzido, the joint venture between Endemol Shine Gaming and Black Cow Technology, today announced a partnership with one of the world’s leading betting and gaming companies William Hill.
The launch, facilitated through Iforium’s aggregation platform, will give William Hill’s players access to a number of games from Playzido’s portfolio, including a suite of exclusive Deal or No Deal titles and premium originals 3 Lucky Pots and Oliver Twist from key partner Endemol Shine Gaming. William Hill will also be offering content from Playzido’s hand-picked selection of boutique game suppliers.
Today’s announcement marks industry rising star Playzido’s second Tier 1 Operator, following last month’s landmark partnership with industry-leading sports betting and gaming group, GVC Holdings.