Plumbee acquired by GSN Games

Social casino studio Plumbee has been bought by GSN Games for an undisclosed consideration.

The acquisition will see Plumbee, which was previously backed by Endemol and Idinvest Partners, become GSN Games’ London studio.

“This important acquisition will immediately bolster GSN Games’ ambitious growth plans by leveraging the top talent and social casino expertise of Plumbee to create best-in-class winning experiences for our players,” said Steve Brunell, chief operating officer of GSN.

“We are delighted to join GSN Games, a growing force in the social casino space that ranks as a top five publisher worldwide,” Raf Keustermans, chief executive officer of Plumbee added. “We look forward to adding our art, engineering, product management, analytics and marketing expertise to the existing scale, stability and talent of GSN Games to create industry-leading social casino experiences.”

Readers will recall GSN Games’ expansion into the Ukraine last year following its acquisition of Idle Gaming (see previous report).

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