PMU embark on revitalisation campaign

French operator Pari Mutuel Urbain has embarked on a campaign in which it aims to revitalize punters interest in horserace betting.

The operator has collaborated with creative agency TBWA Paris, following the completion of a competitive pitch process undertaken in 2016, to develop a new communication platform in which the brand focuses on the punters’ sagacity and insight in betting.

The campaign, launched today (Monday), adopts the tag line “Bet on you” across its poker, horserace and sports betting verticals in a modern, graphic “pop universe” format.

Platforms will include bus shelter, digital and social advertising.

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