PMU ink multiple sports sponsorships

French gambling operator Pari Mutuel Urbain (PMU) has deployed a new partnership strategy with the inking of eight French club football and rugby sponsorship deals for the 2016/17 season.

Football sponsorships comprise RCL Lens, FC Rennes, Stade Levallois and Racing Club Strasbourg and French Rugby clubs Toulon Rugby, Racing 92 Paris, Lyon Lou Rugby and Stade Toulousain.

PMU intends promoting both its retail and online businesses through these sponsorships with exclusive offers of unique experiences such as club visits and customised betting offers for fans.

Related and similar