French operator Pari Mutuel Urbain (PMU) has launched a new version of its MyPMU app with new capabilities targeted at retail customers.
The app provides enhanced horse racing information and enables punters to make bets via QR Code technology.
Bettors can select and group their bets on the shopping cart page of the app which generates a QR Code. The bets can then be placed through terminals or points of sale equipped with a QR Code reader.
Currently 30 points of sale are equipped with a QR Code reader, along with most Paris racecourses.
By the end of the year, PMU expects the number to increase to 1,000 establishments followed by a total rollout to the entire network of 13,200 points of sale by the end of 2018.