PMU launch online community platform

French operator Pari Mutuel Urbain (PMU) has launched an online community support initiative for customers that will allow its players to interact directly over the internet.

The aim of the initiative is to build a community where players can actively give each other tips, tricks and have their questions quickly answered before having to take the usual customer service route.

PMU said punters increasing demands resulted in around 1.3 million points of contact in 2014 necessitating the launch of a self help community initiative.

“The idea is to offer punters the ability to extend the usability of outlets, sharing with us, rather than on forums. This platform will allow us to listen and to further improve our service 24/7,” Chloe Beauvallet, Director of Services and Customer Relationships for PMU commented..

The platform is another practical element to add to PMU’s already existing 25/7 multichannel customer services.