PMU names marketing director

French operator Pari Mutuel Urbain (PMU) named Samuel Loiseau as Director of Marketing and Client Services and as an executive member of the board this week.

Loiseau will oversee all digital marketing activities and customer service.  He joins PMU having held the position of Brand, Market Research and Retail Director at French telecommunications company SFR Group for the past five years, prior to which he has held positions at Groepe Casino and Kraft Foods.

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