Genybet, a subsidiary of the French horse racing giant PMU, has inked a three year contract with Sportnco for the provision of an online fixed odds betting platform.
Sportnco is the business-to-business division of French gambling group France Pari, and the company will furnish Genybet with odds and risk-management tools, along with a mobile betting product and a range of pre-match and in-running bets, enabling punters to take part in pool betting on football and other sports.
Hervé Schlosser, president and founder of France Pari said that the agreement is an indicator that the French sports betting market is resilient and rests on a solid foundation.
He claimed that the Genybet deal strengthens Sportnco’s position in the French market, noting: “After a difficult start we have managed to keep all our clients by implementing fast and profitable partnerships.”
Sportnco online operator clients include NetBet, parent France Pari and Joaonline.