Popular Chinese game added to Ultraplay portfolio

Online gambling and eSports solutions provider Ultraplay has announced the addition of the massively popular Chinese dedicated game King of Glory to its eSports portfolio, becoming the first provider to offer real time live betting on Heroes of the Storm.

King of Glory, released end 2015 for Android and iOS, quickly became a hit title with Chinese and other Asian fans. The game achieved over 100 million downloads due to its fascinating characters, inspired by Chinese culture and history, King of Glory is ranked at #1 of top 20 Android games in the China rankings list.

UltraPlay started offering a standard package of pre-match markets for the MOBA (multiplayer online battle arena) game – match winner, map winner, totals. The company is planning to add more markets in the near future. With the Asian trend of playing increasingly on mobile devices, the company has chosen King of Glory as its new add-on.

Peter Ivanov, head of eSports trading department at UltraPlay said in announcing the addition of King of Glory:

“Even though the game is still new and its eSports scene needs further development, we expect it to become popular and ranked soon in top 5 games with highest turnover.”

UltraPlay is also celebrating 2.0 version release of Heroes of the Storm as enriching its betting options with the real-time live betting on the game. The standard markets will be offered as match and map winner, first blood, first to 5/10 kills, with new markets to be added soon based on games’ objectives.

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