Pragmatic Play, a leading content provider to the gaming industry, has celebrated the first week of its industry-first €/£7,000,000 Drops & Wins promotion, which incorporates both Slots and Live Casino verticals.
The staggering combined prize pots have seen players enjoy a share of the €500,000 pool per month on Slots, with participating titles easily recognizable through the Drops and Wins logo.
In addition, a €500,000 monthly Live Casino prize pool is on offer, with players able to enjoy Pragmatic Play’s cutting-edge games across all devices. Following the launch on 3rd June, the promotion will now run until 17th of November, with the entire prize pool being funded by Pragmatic Play, in the highest ever fully-backed pool by a supplier.
The upgraded promotion, all managed by Pragmatic Play, offers operators the chance to run thrilling Tournaments, Prize Drops and more on leading Live Casino hits such as Roulette, Blackjack, Baccarat and Mega Wheel.
The newly-launched Prize Pool proves the promotion delivers player retention, and increases player engagement and game performance, with clear, tangible improvements in the value of the operator partnerships.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Last week marked a hugely exciting time for us as we launched our biggest ever Drops and Wins promotion, with a whopping €/£7,000,000 up for grabs.
“We’re always looking to enhance the gameplay experience for our fans, and what better way to do it than by giving away €/£1,000,000 every month for the next seven months. Any spin can lead to huge rewards, and we can’t wait to give something back to players!”