Pulse live betting from SBTech

Sportsbetting solutions provider SBTech describes its freshly launched mobile-first, sports betting product, ‘Pulse’, as an innovation in live betting set to completely revolutionise the sector.

Pulse, inspired by principles of gamification, is designed to deliver a new in-play experience that will foster greater levels of engagement and brand loyalty, SBTech said.

The product enables bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.

“Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts,” Ian Bradley, SBTech chief product officer, said. “They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end!”

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