Push Technology signs up in-play betting business

Data distribution specialists Push Technology announced Tuesday that sports betting provider Offsidegaming has selected its high-performance, scalable and real-time data distribution solution, Diffusion, to expand its in-play betting proposition.

Offsidegaming is abandoning its current polling architecture in favour of a push-based infrastructure to ensure its gaming platform can grow dynamically with user demand, a company spokesman revealed.

The new infrastructure will allow the company and its partners to deliver a better customer experience when gambling on live events, and to expand its markets with new gaming propositions.

Offsidegaming will implement Diffusion to power its in-play betting odds platform, which currently runs over 4,500 live events per month with a minimum of 50 in-play markets per event. Customers betting online will be able to receive more accurate live data, more efficiently, during live sporting events, regardless of their geographic location or user device.

Even when there are network bandwidth issues customers will have high quality of service as Diffusion is designed to optimise how data is streamed over the network in real time.

“Betting customers increasingly need and expect real-time prices to enable features like in-play betting and live sports statistics, without any degradation to the site performance; these capabilities are critical for customer engagement,” says Sean Bowen, CEO, Push Technology.

“This means that betting companies face a huge data transfer challenge. Our solution will help Offsidegaming and its partners to provide live information to hundreds of thousands of customers at near-zero latency – key to staying competitive in this fast moving market.”

Matthew Colledge, CTO, Offsidegaming, observed: “Diffusion will integrate with our sports book platform, and power our B2B services to deliver new opportunities to our partners and customers.”

Push Technology is already used by six of the top 10 online gaming sites in the UK.